Why I Built Plenty
For most of my adult life, I struggled with my weight. I yo-yoed. I binged—especially on sweets. A pint of ice cream didn’t last long. Neither did a jar of Nutella or a bag of Lindt chocolates. I didn’t know what the sixth one would address that the first five had failed to.
I'd tried everything. Calorie trackers that felt slow & overwhelming. Coaching programs built on spreadsheets I'd never open on my phone. Nothing stuck long enough to help me understand why I was eating the way I was.
So I built something simpler: an SMS-based AI agent that made logging effortless and asked thoughtful questions when patterns looked concerning. Working with my coach and Plenty, I uncovered a few truths-scarcity, not hunger, drove my snacking.
That awareness changed everything.
The weight came off steadily—without restriction or white-knuckling—and my relationship with food finally made sense. That's when I named it Plenty and decided to sharing it more broadly.
Not as another calorie tracker app—but as a way to notice, understand, and choose differently.